Summer has hit. I love the summer months as I spend a lot of time on the beach swimming and walking. That’s the beauty of where we live. Coast life. Living and working in the region makes it feel like you are on permanent holiday.
This will be an interesting year for me. I have been asked to speak at Social Media Marketing World in San Diego in April. This is the biggest conference in the world for social media marketers. My topic will be on ‘How to use Facebook Groups to build a Highly Engaged Community’.
Groups have become a very important part of social media and growing a business and audience and being able to share what I have learnt over the last seven years is going to be a highlight. I will be sharing the stage with social media and marketing greats like Mari Smith, Jay Baer, Mark Schaefer and Kim Garst just to name a few.
I am very excited about being a speaker as it has been a big goal of mine.
Enough about me! There are some changes within social media this year that could help your business cut through and one of those is obviously video. While video has been steadily climbing in recent years, it is the new live stream platforms such as Periscope and Blab with the introduction of ‘Facebook Live’ to personal accounts that are really going to bring in a new dynamic into your news feed.
Facebook Live enables you to record live video into your news feed and have your friends actively engage within the comments.
Now you can share a moment of your day with your followers and have live discussions right then and there. Facebook has been slowly opening this up for all users. The possibilities with this new feature are endless and exciting.
To see if you’ve already got Facebook Live, go to post on Facebook and where the icon is for Camera or to tag someone, a new icon will appear of a person with sound waves at the end.
As for Periscope and Blab they are really coming into the forefront as well. People are starting to teach within these platforms. Jumping onto these platforms when they are new can help you gain a new audience. Live stream events or co-host with others. The possibilities are endless.
