My Account
There is nothing like a second opinion when buying an outfit, regardless of whether it is for a formal event such as a wedding or just an impulse buy.
That is why the owners of the new women’s boutique Trove, in Orewa – Layla Ranford and Jenny Mitchell – put time and effort in to offering styling advice to their customers.
“It’s important that women feel comfortable in their own skin and part of this is wearing clothes that suit their personality and body shape.” Jenny says.
“It’s great to have a play with different styles, shapes and combinations, and really nail the outfit. The results are often amazing. It comes back to good, old-fashioned service.”
Layla says Trove is an exclusive stockist of Helga May in Auckland at the moment.
“Helga May is a well-loved fashion label,” she says. “The range is made up of mainly linens and silks, and includes lots of vibrant colours, plains and prints. The clothes are comfortable, flattering and timeless.”
Although the opening of the shop was spontaneous to some extent, Layla says she has always planned to open her own business one day.
“I was just waiting for the right business partner to have fun with,” she says.
“When we saw this shop was for lease, we just thought ‘let’s do it’.”
Layla has a BA (Hons) in Applied Arts and the shop is an outlet for her own range of jewellery, marketed under Layla Rose. The shop also stocks bags, hats, scarves, sarongs, pearls, Turkish towels and artwork by Jane Walsh.
Jenny, who was a registered nurse before training as a beauty therapist, says looking good on the outside can give a woman a lot of inner confidence.
