There’s a new tourism look for Leigh going into the summer season, with a redesigned logo, new website and revamped brochure aimed at drawing more visitors into the town and surrounds.
The Leigh Business Community (LBC) has ditched its old Leigh By The Sea tagline and has replaced it with Escape To Leigh, featuring imagery of a sunrise behind Little Barrier Island and some stylised fish.
LBC chair Alan MacDonald, who runs Leigh Central, says the image update has been designed to actively encourage people to come to visit the area.
“The old logo was very static and out of date, it didn’t encourage any action or depict what we’re all about,” he says. “Escape To Leigh is more stylish and is trying to represent what we’re all about – that wherever you are, if you come to Leigh, you’re going to get to something better than whatever it is you’re going through at the moment.”
That thinking is being echoed in the design of a new website, which should be up and running in the next month, increased use of social media like Facebook and Instagram, and an updated brochure in October.
“It will all be driven through the new, updated website, which will be more user-friendly, comprehensive and stylish,” Alan says.
In future, LBC is also hoping to produce and place large promotional posters on State Highway 1.
“We’re thinking of something like the Great Lake billboards in Taupo, with our logo and a picture,” he says. “I think it will be a really powerful way to encourage people to leave the main highway and come to Leigh.”
LBC has also introduced an associate membership at reduced subscription rates for people who live in the community but don’t have a business there, or for businesses in neighbouring areas.
“It’s so people can have all the information and be part of the community,” Aland says. “They just won’t be listed as a Leigh business.”