Mahurangi Matters is collecting old mobile phones to support Sustainable Coastlines. Under the RE:MOBILE recycling programme, which started in 2009, more than one million phones have been donated and more than $2.5 million raised for New Zealand charities from the proceeds. Reusable phones are sold by tender overseas, while end-of-life phones are de-constructed so that their components can be used to create other products. About 95 per cent of phones can be given a new lease of life or have their components recycled. Sustainable Coastlines is focused on healthy and clean beaches and rivers. The organisation coordinates and supports large-scale coastal clean-ups, education programmes, public awareness campaigns and riparian planting projects.