If you are a customer in David Reyland’s shop, on Whangaparaoa Road, and find yourself falling asleep; don’t worry, he won’t be offended.
The owner of Simply Beds says sleep is what he sells.
David has been in the bed industry all his working life. He owns stores in the St Lukes Shopping Centre and Three Kings, and recently opened the Whangaparaoa store, next to Subway.
“It feels like the demographic on the Coast is similar to St Lukes – people are conscious about quality, but also want a fair price,” he says.
“I’ve looked up here for a suitable site on numerous occasions, but the recent decision by my daughter Victoria to join the business has given me the time to make it happen.”
David says a lot has changed in the bed industry since he started.
“Technology has made a huge difference. Today’s beds are designed to give spinal support and health benefits, with a range of comfort levels. It means two people of different sizes and weights can sleep on the same bed and both be comfortable.
“New Zealand bed manufacturers are very innovative and are leaders in the field internationally.”
Simply Beds stocks a range of beds to meet most needs and budgets, and some have endorsements from organisations such as the International Chiropractors Association and Sensitive Choice, which works in the area of asthma and allergies.
“One of our top-of-the-range beds, the King Koil, utilises a material developed by NASA, which helps cool the bed in summer and warm it in winter.”
David says taking his daughter into the business was a good move.
“She’s bringing me into the computer age with a new website, and getting me on social media. We’re also heading towards being a paperless business.”
David says anyone in the market for a new bed should ask themselves, “How important is a good night’s sleep?”
“I think most people would agree it makes sense to invest in something that you will probably use every day for at least eight to 10 years.”
How much sleep is recommended?
Older adult (65+ years) 7-8 hours
Adult 7-9 hours
Young adult (18-25 yrs) 7-9 hours
Teenager 8-10 hours
School age 9-11 hours
Toddler 11-14 hours
Infant 12-15 hours
Newborn 14-17 hours