A One Warkworth Business Association scheme that will give its members a card that allows them to secure substantive discounts from a local appliance store has sparked an idea.
Why not create a similar card for all local residents that gives them discounts in dozens of local stores?
One Warkworth Business Association manager Murray Chapman is currently investigating the feasibility of such a card.
He says it would be one more reason for local people to shop local, and it would mean locals would get a better deal than someone from out of town.
“While it’s nice to have tourists, the reality is that it’s locals who keep the businesses going during the winter,” he says.
Mr Chapman says locals are often put off from visiting shops frequented by tourists – such as art galleries – fearing they will be too expensive. A local loyalty card might be just the incentive they need to drop that prejudice. He adds the card would also give businesses useful intelligence into how well they are tapping in to the local market.