Introducing: Floorwise

Business owner Seamus Lynch and sales consultant Robyn Kellian


Thirty-five years of flooring experience, as well as more than 20 years curtain and blind experience, is behind Floorwise, who launched their mobile sample showrooms in Mahurangi this month.

Seamus Lynch, of Omaha, who is a carpet and vinyl layer by trade, owns the business. He has worked on major commercial and domestic projects throughout NZ, and has established trade networks in Europe where many of the products are sourced.

After working in Ireland for several years, Seamus returned to NZ in 2009 to set up Floorwise, based in Henderson. The recent move in to Warkworth was prompted by a desire to work closer to home, but also reflects the growth opportunities north of Silverdale.

“People generally have higher retail expectations these days and I think this community will appreciate our modern approach to flooring,” Seamus says.

“We’re not going to be the cheapest in town, but we will be offering quality product, extensive experience and a professional team of carpet, tile and vinyl layers. We’re here for the long-term, not the quick fix.”

As well as all types of flooring, Floorwise’s services include made to measure curtains and blinds, outdoor awnings, and light furniture upholstering such as cushions and squabs.

Former Sew For You business owner Robyn Kellian has joined the team as a sales consultant. Robyn, who grew up in Warkworth, says she is excited to be involved with a business that is stepping into the digital age.

“Customers will be able to view our range of flooring and window furnishings online, and complete their own supply and install quick quote,” she says. “This will make the whole process much smoother and will give customers realistic expectations when we meet them to finalise their project.”

While the business is currently mobile based, with two fully equipped vans covering Rodney and Kaipara, Seamus says that by mid-year they will be operating from their brand new showroom at The Grange, on SH1.