Digital world – Building an email list

They rely on social media platforms alone to get their products and campaigns out. The one thing you have to always keep in mind is that social media is built on rented land. You ultimately don’t own your business page and you can lose your page in a spilt second. I have been witness to business pages, and social media accounts, being hacked and lost. It is incredibly hard to get that back, and all the effort and time that you’ve taken to build an audience is gone with it.

When a potential customer signs up to your monthly newsletter, they are giving you permission to send regular updates to them.

Here are a few tips to help you build an email list for small businesses: • Set the foundation. What content are you going to provide? Think about how you can keep your audience engaged. Plan two months ahead.
• Timing: how often will your email newsletter go out? Once you have set it, keep it – for example, if your newsletter is monthly, don’t send out two email newsletters in a single week just because you have a new promotion. Train your readers as to when they will receive your emails.
• Treat your email subscribers as VIPs. You are asking your readers to take the time to read the content, so treat them with the upmost respect and put them first. Always give value and offer your readers special deals.
• Always ask for permission to put people on your list. Do not simply add people, such as new customers. Treat your readers like gold.
• Stimulate interest: Ask questions and seek people’s feedback. Spend time building relationships. Building a stronger relationship with people via email will ultimately help you build a stronger and more profitable business.
• Keep it real: Be yourself. Share and tell stories. The more you put yourself or your staff into your content, the better your return on the investment will be.