Eddie Law bows out after 100% effort

Eddie Law says he reckons he has ‘done his fair share’ after running his business on the Hibiscus Coast for more than 45 years.


One of the best-known businesses on the Hibiscus Coast, Eddie Law 100%, will close its doors for the last time at the end of this month.

Eddie, an electrician by trade, started his store in Whangaparaoa in 1971. At the age of 70, he says health issues and the need to be with family are the reasons behind his retirement and the closure of the business.

He says the hardest thing was breaking the news to staff, which includes many long-serving employees.

Eddie says he was unable to sell the business, located at the Top of the Plaza, in today’s market.

“In the last few years, it’s been very hard, especially with Coast Plaza essentially gone,” Eddie says.

“Council has given out a lot of money to supposedly revitalise Whangaparaoa, and other areas. But we’ve yet to see any results around here.”

Eddie says that while business has been tough at times, he has valued the loyalty and support of excellent staff and customers.

“It turns my guts up that we have to close,” he says.

As well as prioritising family, in retirement Eddie plans to travel as much as he can in a campervan that he has in Australia, and says he also has a boat that hardly ever gets used.

Over the years, Eddie has given a lot back to the community, including setting up Hibiscus Coast Coastguard.

He hopes that retirement will provide more opportunities for voluntary work, including with his beloved Coastguard.