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After 16 years tucked away in Glenmore Drive, Warkworth Flooring Xtra owners John and Rachel Fox are loving their new “dress circle” location, plumb on the corner of Woodcocks Road and Morrison Drive.
The huge new tilt-slab showroom has been kitted out in on-trend industrial chic by their new retail manager and interior designer, Jaz Crilly, with soaring ceilings, bespoke copper lamps and toning shades of concrete, charcoal and wood.
Designer rugs, throws and cushions join the district’s largest selection of carpeting, vinyl, tiles and hard flooring – wood and laminate – on display.
“This is such a great location,” Rachel says. “We have much better visibility – people know we’re here – and much better parking. And we couldn’t have done a fit-out of this calibre in our old location.”
In addition to the airy display area, the new HQ includes staff offices and a meeting room to consult with clients.
The move coincides with a big surge in building in the area, John says.
“Warkworth is growing dramatically. These are exciting times for the town and surrounding area, and we want to be a part of that. There are a lot of homes being built and a lot of growth.”
John and Rachel, who live at Point Wells and also own the Silverdale Flooring Xtra, say that having a customer-focused team means they can offer the best service to clients, whether they are building or renovating.
“We’ve got a really experienced team, they put the customer ahead of everything they do and try to make the process enjoyable,” Rachel says. “Flooring is a big upheaval, so we try to offer as much assistance as we can.”
As for what’s hot in flooring right now, it’s neutral tones, lots of texture and laminate.
“There’s a lot more laminate going down now,” John says. “Timber you need to love, care and look after. Laminate, you can put it down and forget it about it. It doesn’t fade, it’s low maintenance, you don’t have to worry about it.”
