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Business coach Natalie Tolhopf runs a successful business but underneath it all, she says she was full of self-doubt.
“I was doing well, but it was about believing it, on a personal level,” she says. “Businesses are all about planning and moving forward, but I discovered it’s also super important to stop, celebrate the benchmarks we achieve and look at how far you’ve come.”
She wrote her new book, Become Unstoppable: How to quit playing small, own your expertise and elevate your business in the aftermath of Covid-19.
“That whole process showed me that no-one in business knew what the right next step might be,” she says. “All we had was ourselves and in fact, that is enough. We have to trust our intuition, back ourselves and then we become unstoppable.”
In the book, Natalie shares her own personal journey to get to that point of confidence.
“I look at where my self-doubt came from, and sharing that helps normalise it,” she says. “Social media makes everything look perfect, but underneath, everyone is like that duck on water – paddling fast to stay afloat.”
Personal confidence is a vital part of your business, Natalie says, because when you are not confident, you don’t sell as well and sales are the lifeblood of any business.
“If you understand your value, and the value of what you offer, you will sell with conviction – and that has to be consistent.”
“I was sick of feeling like I wasn’t enough – comparing myself to unrealistic benchmarks. Especially in these difficult times, we have to keep moving forward, without those types of comparisons.”
At the same time, she says being unstoppable is not about constantly striving and pushing.
“It’s carrying on in spite of your failures and doubts. Instead of focusing on your weaknesses, you build and start from understanding that you are already enough – you know what you are doing.”
WIN THE BOOK – Hibiscus Matters has two copies of Become Unstoppable to give away. To enter the draw, ‘like’ Hibiscus Matters on Facebook and message us your name and daytime phone number, mentioning Become Unstoppable; or drop an entry that includes your name and phone number into our office at 21 Florence Ave Ōrewa. Entries close Friday, April 7. The book is published by Imperfect Action Publishing, RRP $25 and is available from www.natalietolhopf.com
