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After 20 years in the aluminium windows and doors business working for someone else, a friend challenged partners Mike Joyce and Rhonda Matthews with a novel idea: Why don’t you two do your own thing?
That thought really struck a chord, so when the couple learned that Rodney Aluminium was on the market, they leapt at the chance to make the business their own, renaming it Fairview Rodney and adopting the tag line, “Love your View.”
Since taking over in January, the couple has charged ahead with improvements to their premises on Hudson Road, including the installation of new machinery, changes to the factory layout for improved efficiency and commenced an upgrade of their showroom.
Fairview Rodney specialises in fabricating custom-made aluminium products either for new homes, or renovations or extensions to existing homes.
The couple is putting all their previous experience to good use with a strong hands-on approach.
Rhonda takes care of sales and on-site measuring for new orders, while Mike supervises the actual fabrication on the factory floor.
It’s rare for an owner to be so directly involved with producing the finished product, but the couple sees this as a distinct advantage in ensuring high standards of quality.
Rhonda says everybody is under pressure with so much building going on and the couple want to offer a reliable service to builders.
She adds that the industry has a bad reputation for promising that something will be done tomorrow and then not delivering.
She says Fairview Rodney will offer realistic delivery dates and stick to them.
To this end, they want to carefully manage growth to ensure service is not compromised.
Meanwhile, the couple is thrilled with the way the business is shaping up so far.
“We’ve no regrets. There has not been one time when we’ve questioned the decision to go out on our own. It was meant to be,” Rhonda says.
