Changing faces: WaterTech Plus

David Pinker


After managing a successful clothing manufacturer for over 20 years, David Pinker has taken on WaterTech Plus in Wellsford to service the growing area and provide employment.

David’s career has been a family affair, split between family businesses in horticulture, clothing, packaging and promotional. He started by managing the family orchard in Riverhead.

“My maternal grandfather started the first agrichemical business in NZ and the orchard was in the family for generations. It was a great area for fruit and there were a lot of producers there then. Now, most of the orchards have gone.”

After the family sold the orchard, David managed the family business on his father’s side, Novelli Apparel, now in Albany, where he has been working for the past 25 years. He took over ownership of WaterTech Plus in April and has left his two sons to run Novelli.

“I’ve lived in Warkworth for the past five years and love the north. It’s a growing area and I can see demands for infrastructure will increase substantially in the near future. Water is something everyone needs.”
WaterTech sells, services and repairs all brands of water pumps, including wastewater systems and irrigation schemes for both commercial and domestic users. It also sells and services Puretec water filtering systems for improving drinking water.

“Many different factors affect water quality. Water contains different minerals, chemicals and bacteria which all have an impact on taste and quality, and every property has different issues. We do water testing on-site and supply the chemicals and filtering systems to help people get the balance right, whether it’s making sure the water in a swimming pool is crystal clear, removing bad taste and odour in drinking water, or checking effluent levels in streams.”

David is doubling the trade showroom at the Worker Road business to stock more plumbing and drainage supplies. He plans to open a second site in Warkworth.