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After years of helping friends and family with their taxes on the side while working full-time for a range of employers, Warkworth accountant Ben Carmichael has gone out on his own, offering services that go far beyond tax returns.
Among Cloudsoft Accounting Solutions’ points of difference: It’s not your typical 9-5, weekday operation.
“I plan my day around clients’ needs,” Ben says. “If that means having a meeting in the evening or on a Saturday, I’ll make myself available to them.”
This works especially well for hard-working small business owners, who simply don’t have time during the workday to meet their accountant.
“Sometimes accounting can seem like a dead expense. I’m all about turning it into something that adds value to a business,” Ben says. “I don’t just want to process numbers for clients; my job is to explain the numbers to them and help with business planning or coaching, so they succeed long-term.”
A self-described “technological nerd”, he believes technology makes business more efficient.
Sustainability is central: he runs a paperless business, works from his solar-powered home rather than renting office space, and when he visits clients, it’s in an electric vehicle.
“The less environmental impact I can have, the better.”
Ben grew up in Australia and settled in Dargaville in 2007, before moving to Warkworth in 2014 with his wife, Jay, and accountant-in-training Isobel, now 12.
Free time means playing video games or indulging “the Aussie in me” at the horse racing. The family loves the beaches and enjoys visiting Tomarata Lake and the Cement Works.
