Five years in business: Bill Holden Design and Landscape, Snells Beach

Bill Holden started as a landscape contractor in Ellerslie, in 1987. He moved to Rotorua in 1998 and then Snells Beach in 2010 where he has operated as a landscape designer and project manager. He has employed up to 12 people, but now sub-contracts and passes work on to other landscaping businesses for implementation. He works an average of 30 hours a week, plus about 12 to 15 hours administration and travelling time.

How has business been over the past five years?
I have seen steady growth in my turnover, which at the close of the 2016 tax year, has almost doubled since 2011.
I have adapted modern marketing techniques, (excluding Facebook and Twitter), by establishing a good website and maximising search engine opportunities. Belonging to reputable organisations such as LIANZ and the GDSNZ, and utilising Linked In and Google Adwords through Yellow, has made a significant difference to my exposure over the internet.

Would you have done anything differently?
I have found in the past that size did not work for me as a landscape designer. I can deliver much better personal service and a better product by keeping my business small. In the early 90’s I engaged two excellent designers to handle and increase turnover, but I spent more time ‘putting out fires’ than enjoying the process of creating good landscaping.

What keeps you motivated?
I am motivated by sharing my clients’ pleasure, while helping them realise the potential of their living spaces – and being paid for it! The biggest challenge for Mahurangi businesses is finding the best ways to capitalise on the current growth in the region. Ensuring delivery of high quality service and product, as well as keeping up with modern marketing techniques will always assist a business to prosper and thrive. There is nothing more satisfying than visiting a garden that has reached maturity, knowing we had a hand in creating it. But a good garden will always need some level of maintenance, and even then, will never last forever. We like to think that our clients will be back for repeat business when the time comes.

Where do you see your business in 10 years time?
I see my business pretty much where it is now – assisting people by creating great landscaping solutions for their properties.

Any advice for someone starting a business?
Starting a business requires knowing your product, assessing your market and your competition, and having a good accountant.

info@designandlandscape.co.nz  |  425 4009