Providing stylish, quality European shoes that fit as beautifully as they look – that’s the over-riding principle at Mikko Shoes, which has just opened its sixth store in the old BNZ building at 11 Neville Street, Warkworth.
Founder and managing director Michaela Longstaff is no stranger to the area – her family grew up in Wellsford, she has spent many summers here and still has family living locally. She says that local knowledge made Warkworth a natural choice for her next shop.
“Warkworth is in such an exciting period of growth,” she says. “And because we’re part of the community up here, we have more of an understanding of the locals – there are a lot of classy, intelligent women in Warkworth and surrounds.”
She says Mikko’s special focus is on comfort and style, and one should never be sacrificed for the other.
“Nothing comes through our doors if it’s not beautiful or if it’s not comfortable,” she says. All Mikko staff receive training from a leading podiatrist in how to recognise and deal with a wide range of foot issues and ailments, so they can find the right fit for each customer from the store’s range of at least 350 different shoes and boots from more than 20 European manufacturers.
“The reason we have so many European brands is because each one fits differently, so when a customer comes in we can find the perfect fit. We always have two team members on during the busy part of the day, so we can usually work one on one. It’s all well and good having beautiful brands and lovely shoes, but if the customer doesn’t know about them, what’s the point? Our team can narrow the selection down and help them find the right shoe.”
Michaela says many women spend a lot of time on their feet and can all benefit from expert help – and stylish, comfortable shoes.
“At least four out of five women have some kind of foot ailment, from just having a wide foot to specific concerns like spurs and bunions,” she says. “They need expert help, and we all really believe in what we do.”