Introducing: Pure Pouch

David and Debra Kay


Dave and Debra Kay have spent years developing a way to provide the community with pristine drinking water without adding to the mounting environmental cost caused by plastic PET bottles.

They have come up with an innovative solution, Pure Pouch, which requires 90 per cent less plastic to a comparable PET bottle, can be completely up-cycled in Auckland and doesn’t require thousands of ‘food miles’ to get it to you.

The pouches are designed as refills for a reusable water bottle and are BPA free.

The couple have lived in a historic villa on Duck Creek Road for the past 11 years. To their amazement, they came to realise their water source is high quality.

“It’s all sandstone here, so the water is very soft from the silica in it,” Dave says. “It has nearly five times the amount of electrolytes and the dissolved salts and minerals are nearly three times higher than the top 10 waters in New Zealand.”

After discovering the immense scourge PET bottles have on the planet they wanted to offer an alternative that would reduce the environmental impact, help fight global warming and benefit the community.

“We have had to completely rethink the way water is packaged and supplied,” Dave says.

With the goal of having zero waste, every part of Pure Pouch packaging is designed to reduce, reuse and then up-cycle. It is packed to order in a light-proof box, ensuring the product is fresh and ‘closes the loop’, with a box refill option and a take-back policy for all used pouches.

“We would love to hear from the community on how we can help support local events, schools, sporting and fundraising events with locally sourced water,” David says.

Pure Pouch has a stall at the Matakana Market and sells the water via its website purepouch.co.nz. People can also fill up their own containers at Duck Creek Road from a community tap provided, for only 40c a litre.