My Account
Shoppers in Warkworth, Omaha, Matakana and Snells Beach now have an extra option for buying groceries, with online supermarket Supie extending its delivery area north of Auckland.
The door-to-door delivery service was launched in 2021 with the aim of breaking the supermarket duopoly, and it claims to have some of the lowest prices in New Zealand, as well as access to the freshest fruit and vegetables.
On a sample selection of nine grocery items last month, which included bananas, butter, mince, cheese, eggs and bread, the total Supie price of just under $49 was between $8 and $12 cheaper than Warkworth New World and Countdown respectively, the company claimed.
However, Supie does charge delivery fees on top, although it has a membership option where customers can receive free delivery and extra discounts on all purchases.
Founder Sarah Balle said the vision for Supie was to provide a supplier-friendly and customer-focused approach to food retailing, with a long-term goal of ensuring that all Kiwis have access to healthy, affordable food, no matter where they live.
Balle said she was aware of the problems being caused by inflation and the increasing cost of living, and Supie passed on savings generated by the efficiencies of its online-only business model.
“It is just the beginning; the more Kiwis that shop with Supie, the lower our prices will be,” she said.
Supie’s currently supplies more than 7000 supermarket products, as well a range of gift boxes, special bundle deals and no waste items.
The arrival of Supie coincides with the imminent opening of another contender for cut price groceries, with Pak’nSave Warkworth due to begin trading on June 20.
To find out where Supie delivers, visit https://supie.co.nz, press the ‘Join Supie for free’ button and type in your address.
