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Sheepworld in Warkworth is the first business to be featured in a Business Heroes campaign being organised by Go with Tourism.
Go with Tourism is a not-for-profit initiative aimed at building New Zealand’s tourism and hospitality workforce.
It launched the Business Heroes campaign last month to showcase great tourism employers across New Zealand. A different business will be showcased every month.
As the first cab off the rank, Sheepworld will discuss how it prioritises its people on a budget.
The government-funded initiative – whose goal is to build back the tourism and hospitality workforce – believes that good employers are key to winning people back to the industry, which lost 90,000 people during covid-19 and is currently facing a significant worker shortage.
Programme director Heidi Gillingham says good employers and positive working environments are what people want.
“These are key themes to come out of global post-covid employee research, the 2021 Workforce Wānanga and its subsequent action plan, as well as the draft Better Work Action Plan, currently in development by the Ministry of Business, Innovation and Employment and the Tourism Industry Transformation Plan.”
She says that the industry does not need to reinvent the wheel to attract new talent.
“Workers are telling us exactly what they want and it’s something businesses can easily deliver,” Gillingham says.
“Public stigma surrounding careers in our industry is the main challenge we need to overcome to ensure a sustainable future workforce. If individuals and businesses always strive to be good employers and make great workplaces the norm, we will change the negative narrative.”
Sheepworld is an agri-tourism business owned by Springboard. It is also a youth development centre for training and supporting young people into brighter futures. All profits go towards this cause.
Through a case study, video profile and free-to-attend webinar, Sheepworld will share its story and advice on how to prioritise people on a budget.
The 30-minute webinar, will be held at midday on Thursday, February 23 and is free for anyone to attend. To register, go to: https://form.asana.com/?k=CRnc3HHgpPhOX0a2wB8eMA&d=69847608264490
