Wellsford Motors

The new owners of Wellsford Motors are putting the business on the map in more ways than one.

That’s because when Alex and Holly McGoram took it over in November, they discovered many people didn’t realise the auto repair shop was there, despite it servicing and fixing vehicles in the community for over 20 years.

With Wellsford Motors sitting behind Poland Motors on Rodney Street visibility, was the issue, which wasn’t helped by a lack of roadside signage that stood out, and the fact that both businesses had very similar exteriors.

Holly says they’ve already put up a new sign by the road to point potential customers in the right direction, and also done a significant visual rebrand on the outside of the shop. 

Making the reception area more inviting for those customers who might want to wait while their vehicle is being looked after was also a priority. 

“It was painted all neutral colours, which matched the navy-blue Poland branding. So we went with really bright, vivid green.”

Now more people are walking through the neon door.

“They want to see who we are and what we offer,” Holly says.

Husband Alex was a mechanic at Pit Stop in Warkworth, while Holly was working as a nurse – now they literally run a mum-and-pop shop.

The couple has four children and are presently living in Snells Beach, but plan to move to Wellsford soon to be closer to the business.

“We want people who’ve been coming here for years to know they’re going to get the same great service,” they say.