Fruit World Whangaparāoa

Daljeet Kaur’s supportive family is helping make her dream of owning her own business come true.

The business is Fruit World in Karepiro Drive, Whangaparāoa, which Daljeet and husband Raj Singh opened last month. The couple live in West Auckland, and have two young children, so starting the business means getting up at 4am, seven days a week, and having grandparents step in to care for the little ones. 

As well as being instore to keep customers happy, Daljeet’s experience in accounting and working at Four Square focused her attention on the financial side and ordering. She also takes care of the grocery section. Groceries, with a focus on premium quality and things that may be hard to find elsewhere, are an important part of the store. What is stocked will be led by community demand, Daljeet says, so customers are welcome to ask for particular items. A range of organic groceries is on its way. 

Meanwhile, Raj is in charge of fruit and vegetables, with his priorities being freshness and good preparation – including trimming and quality checking so only the very best goes onto the shelves.

The produce is delivered from the market six days a week, and if it isn’t up to scratch, it goes in the reject pile.

The couple is keen to sponsor local community groups and have started with a connection with Love Soup Hibiscus Coast, which may be able to take any produce that is edible but surplus.

As this is Daljeet’s first business it has been a steep learning curve, but she is confident that Fruit World Whangaparāoa can offer a good alternative to customers looking for freshness at a reasonable price.

Business Directory: Fruit World Whangaparaoa