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Owner of Simpson Scott Gifts & Homeware in Ōrewa, Emma Gustafson, says the eclectic mix of vintage, second-hand, upcycled and new items in her store reflect her love of beautiful things.
The store, which opened in February in Hillary Square, is an ideal space for shoppers to fossick around in.
Emma says opening her own business, after working in the corporate world of publishing and then raising three children, was a chance to indulge in “a guilty pleasure”.
“This has always been a dream of mine and I figured now was the time to do it,” she says.
Emma enjoys the process of sourcing her stock – and selects everything herself.
Some of the pieces, such as a cabinet full of crystalware, overflowed from Emma’s own collection. Other items are sourced from overseas, or from local suppliers, second hand stores and markets. She loves to support local, which includes selling on behalf of customers who are downsizing or have surplus pieces.
Although she owns the business, her parents have been supportive and are often in the store.
“It’s really a family affair,” she says.
There have been challenges along the way, but Emma says positive feedback from customers has made her realise she’s on the right track.
“It was a leap of faith, and I know that it’s going to take hard work and time to establish – but I’m prepared for that. It’s been really positive to find that others love and appreciate the range of things in the store as much as I do.”
Business directory: Simpson Scott Gifts & Homeware
