Negotiation key to Snells sales

Median asking v sales prices in Snells over the past year. Source: realestate.co.nz

Snells Beach seems to be bucking the general downward trend, with the median sale price up 12.1% per cent over the past 12 months, according to realestate.co.nz /REINZ data.

Local independent agent Kate Symons says the average sale price for a home in Snells was $1.4 million in June, which saw seven sales go through and houses averaging 103 days on the market.

However, she adds that these figures were skewed somewhat by a single property that sold for $3.4 million after more than six months on the market; realestate.co.nz says the median figure for days on the market over the past year for Snells was 51 days.

Symons says the key to achieving sales at the moment is flexibility and a willingness to negotiate by all concerned.

She cites the example of a “quintessential Snells Beach property” she sold earlier this year that was built in the 1980s, had been well looked after and had had a bit of a facelift.

“It had the feel of a simple Kiwi holiday home with sea views and facing north with full sun,” she says.

“With the challenges that we are facing at the moment, I thought the best way to market this property would be via no price marketing and, after talking to the vendors, decided price by negotiation would be best, rather than excluding conditional interest under an auction campaign.”

The offer that the vendors’ ended up accepting was just above their price expectation, 30 per cent over the home’s rateable value and with a very short conditional period that was satisfied within a couple of working days.

“It goes to show that if you can get location, presentation and marketing exposure right, then there are still buyers out there,” Symons says.