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Wellsford’s favourite haberdashery Clever Endeavours has moved from Worker Road to 2 Port Albert Road, but otherwise everything is just the same – the same friendly service, the same great range of quilting materials and supplies, and the same sewing machine sales and repairs.
Owners Peter and Tricia Cox, who will celebrate 30 years in business next year, say the new location has the advantage of road frontage and a lot more natural light.
“Wellsford is a great location for us,” they say. “It’s still a service town for the rural area and since the new motorway to Warkworth opened, we’ve found our customer base has extended further south. We now often get quilters coming in from Auckland and the Hibiscus Coast.”
If you think quilting and sewing are dying crafts, think again.
Tricia says that although interest can ebb and flow, craftwork is as popular as ever, especially quilting. Clever Endeavours tries to cater for all their needs, from 100 per cent cotton fabrics, buttons, zips and good quality threads to laces, trimmings and a scissor sharpening service. It also has industrial machine feet and accessories, and sells Husqvarna, Brother, Juki and Baby Lock machines.
An impressive piece of machinery is the long arm quilter, which gives a professional finish to quilt handmade tops, adding batting, backing and stitching in one easy manoeuvre.
Tricia says the shop becomes a hive of activity on Fridays when anyone is welcome to visit and bring their projects with them.
“Some people come in when we open and leave when we close! It’s a time to share knowledge and friendship.”
