Changing Faces – KGA Accounting Plus

Business owners in Mahurangi who want growth, development and to understand their financials are the sort of clients that KGA Accounting Plus, in Whitaker Road, Warkworth, hopes to attract.

Chief executive director Jacqueline Ironside says it is estimated that many small business owners can’t competently read a financial statement.

“Without a proper understanding of where the money is being made and spent, the business owner will struggle to set achievable goals that they can be accountable for,” Ms Ironside says. “In today’s complex and competitive environment, business owners want more from their accountants. They want someone to work with them as their business develops, and someone who can provide professional guidance and advice through the many facets of business ownership.

“As purveyors of financial literacy and good business practice, we are in the best position to give that advice.”

Originally known as KGA Warkworth, the practice was created from the merger of two local accounting practices – Middleton & Associates and Nicholls Brown & Partners – in 2012. The original directors were Rick Middleton and Bryce Nicholls.

It is now under the leadership of existing director Ms Ironside, and new directors and chartered accountants, Martyn Ecroyd and Jesse Choo.

Mr Ecroyd has eight years experience in public practice, and a background in retail and business banking, where he managed a portfolio of 250 clients. He is a business owner himself, which he says helps him to understand the challenges business owners face.

Mr Choo brings a wealth of accounting and business advisory experience, gained locally and overseas.

He says he is passionate about providing advice to small to medium businesses, and supporting them to achieve their goals. He has a particular interest in land transactions and international taxation.

Ms Ironside has more than 30 years experience in chartered accounting and has recently completed an MBA. She is an established member of the Warkworth business community and supports a number of not-for-profit organisations locally and internationally.