The desire to add a bit of impact, glamour and twinkle to items such as wedding invitations and business cards paid off for local design and print company Pinc.
Creative director Margriet O’Reilly says her company took over some foil printing equipment two years ago thinking it would make a nice addition to the already established home business.
Foil provides a delicate and sophisticated finish, but Margriet says it comes via a very industrial heat transfer process using metal plates. The foil comes in almost any colour you can name – including rainbow.
It proved immensely popular and within six months the volume of work had increased to the point where Margriet’s husband Conan left the airforce to become Pinc’s fulltime printer.
Before too long, more staff were needed and along with that, relocation from the O’Reillys’ home in Red Beach to an office in Silverdale Village.
The move to Silverdale was in September and Margriet says she is really enjoying the walk-in business that it has brought.
Margriet has almost 20 years design experience, having decided while still at school to focus on graphic design. She studied at Unitec and then started her own business, specialising in pocketfolds, envelopes and packs of paper, while in her early twenties.
As well as the foil printing, Pinc offers a full design, copy and digital printing service as well as selling paper stock.
Business cards and wedding invitations are a speciality. “We love making pretty things and using beautiful paper stocks,” Margriet says. “We often work with people planning special occasions, including items for corporate events, and we can of course print anything – including very practical things such as forms and rosters for businesses and saddle stitched booklets.”
Margriet says the business also enjoys working with local charities, such as I Got Your Backpack to give back to the community.