Introducing: Simply Coffee

Former banker and cricket coach Patrick Cole is aiming to smash the coffee capsule market for six with his Warkworth-based business, Simply Coffee.Patrick was working in a high-pressure role in global banking, based in London’s financial district, but was shaken by the 9/11 terrorist attacks and decided to return to New Zealand with his wife Louise.

“It made me realise there was more to life than money and I wanted to come back home,” he says.

After a spell with a New Zealand bank, Patrick finally landed his dream job and became the manager and assistant coach of the Auckland Aces cricket team. During his tenure, Patrick went to the champion’s league a record three times, facing the worlds top one-day sides, and he counts a number of household cricketing greats as friends – Andre Adams lives down the road.

After moving to Warkworth from Takapuna two years ago, spending more time in the local area became a priority. He retired from the game last year after managing Northern Districts. Patrick was using coffee grounds in the garden and was horrified at the cost of coffee capsules on the environment and on his wallet.

“I wanted to sell to my neighbours and I wanted to do it in good conscience without this toxic landfill issue,” he says.

He decided to work with an Australian company that produces high-end Nespresso compatible coffee capsules under the Coffee Capsules 2 U brand.

All of the components of CC2U’s coffee capsules can be recycled, and he offers a return-and-recycle option anywhere in the country for the product. The packaging is reusable and recyclable, and CC2U capsules are roughly half the price of other brands.

Patrick prefers to deliver coffee to locals personally and offers a recycling drop off point in Warkworth.