Matt White – Treeminator

Young entrepreneur Matt White, aged 23


I’ve been in business in Warkworth for the past two-and-a-half years and on average, I work 40 to 60 hours a week.

I enjoy a physical job and get satisfaction from having a happy client with a job well done. I also enjoy the fact that I am in charge of my own destiny; my success relies on me and my own efforts.

In 10 years time, I’d like to think I was still running a successful and ethical business, based on integrity and honesty.

Getting started was probably my biggest challenge. I needed to get known, buy equipment. I know that a lot of my business comes from referrals so I go the extra step for my clients and this helps keep a steady work flow.

Advice: You must have the skills to do what you intend your business to be. You must be prepared to work hard … no more 9 to 5 days, Monday to Friday. You must also set aside time to work ‘on’ you business after you have worked ‘in’ your business. Having a mentor who you can talk things over with, good and bad, helps a lot.