Sharper edge to recycling

Two leading shaving razor brands, Gillette and Venus, have joined forces with TerraCycle to launch a free national recycling programme for all brands of razors and their packaging.

A first-of-its-kind programme in New Zealand, shavers can now collect and ship all their disposable and refillable razors, blade cartridges and plastic packaging to TerraCycle, who will turn them into new products.

While technically recyclable, the metal and plastic components of razors are time consuming to separate and sort, meaning they usually end up in landfill.

The new programme will mean any household, community organisation, business or individual can sign up to recycle these items, as well as raise money for the school, sports club or charity of their choosing.

To participate in the programme, people can sign up through the TerraCycle website, download a free shipping label and place their used razors in any cardboard box or carton. These can be sent for free through New Zealand Post.

Procter & Gamble (P&G) Australia and New Zealand communications director, Claudia Manuel, said the company was proud to introduce this new recycling solution as part of its ongoing commitment to environmental sustainability.

TerraCycle NZ general manager Jean Bailliard says he expects that this will be one of TerraCycle’s most popular recycling initiatives to date.

“We are also encouraging community participation in the programme through sports clubs, gyms and community centres to increase the volume of collections even further,” he said.

For every kilogram of razors and packaging sent to TerraCycle, collectors will earn a donation toward the school, sports club or charity of their choice.

Info: TerraCycle New Zealand 0800 470 016, pr.anz@terracycle.com, www.terracycle.co.nz