Sign In / Register
Christmas is fast approaching. For New Zealanders it’s holiday time and many business owners also slow their businesses down.
For years January has been a slow month, unless your business is in a holiday destination. Over the course of the year many business owners have told me how they prepare for January. Some put on sales to help them get through, while others reduce staff and opening hours.
In today’s market and with technology we are now able to open up to a wider audience. Websites with selling capabilities and Social Media can help drive messages for your business. A new world of opportunity has opened.
While some places in New Zealand shut down, internationally there is plenty still open!
Over the year you may have built up your email database or increased traffic to your website. When was the last time you checked your website analytics? It is important to keep track of your traffic.
One business I worked with had a lot of traffic coming in from overseas. Typically this business doesn’t sell outside of NZ but 30 percent of their traffic was coming from Australia. So instead of changing the wording on the website to keep it New Zealand based we designed products just for overseas traffic with better delivery costs. The uptake on website sales increased 20 percent over the first month.
This jump in revenue has increased each month over the last four months and now the business is organising ways of reaching out to that market over the slower months.
There are so many ways you can use your online presence to make more money online. Do you have a business where you have knowledge on a particular subject that you could share? A great tool to teach or mentor other people is an online video tool called Zoom. It is a videoing conferencing tool and it is free up to 50 viewers. Design a product where you can teach your customers something. I discovered a local cake baker who is using Zoom to teach customers how to decorate cakes at a small cost per session.
Thinking outside the square over the next few months could really help your bottom line.
