Farmers seeks consent for major Silverdale shopping centre

Farmers proposes to build this shopping centre in Silverdale – similar in size to Whangaparaoa Plaza. This concept drawing shows the proposed centre viewed from Millwater roundabout.


A four-storey building that includes an undercover shopping plaza, a 5490sqm Farmers store over two levels, up to 30 retail stores (including Whitcoulls and Stevens and three cafés) and almost 400 underground car parks is planned for the corner of Millwater Parkway and Silverdale Street.Farmers Trading Company purchased the 1.16ha site last year and is calling the building a significant development of a kind that will be unique in Silverdale North.

Chief financial officer Michael Power says that earthworks, which already have consent, will commence within the next few weeks. He anticipates that the centre will open in mid-2017.

The company lodged its resource consent application with Auckland Council three months ago after several pre-application meetings with Council staff.

Council’s northern resource consenting manager Ian Dobson says the application is currently on hold to address urban design, traffic, access and engineering issues.

A report prepared by Woods in support of the resource consent application states that the building, which covers 90 percent of the site, has been designed to appear single storied from Polarity Lane and three-storied from Silverdale Street and Millwater Parkway.

The design currently put forward for consent does not meet several development controls including height, height to boundary and size of shops.

The report recommends that no public consultation or notification of any kind take place. The decision about notification rests with Council planners.

The possible impact of the Farmers’ development on Whangaparaoa Plaza is yet to be determined. Farmers, Whitcoulls and Stevens are all owned by the James Pascoe Group, and they all have stores in The Plaza but at this stage it is unknown whether any, or all, of those stores will continue trading in Whangaparaoa long term, as well as having branches at the new site in Silverdale.

A copy of Woods report and drawing concepts by Beca Architects are linked here. [3MB PDF]