Buying local a win-win in Whangaparāoa

Happy customers, clockwise from top left, winners Kym Kristalie, Wunny Harman, Shweta Sukran, (her husband Shweta Samir is pictured) Laurie Spratt, Cathy Newman, and Jamie Ando.

A campaign run by Business Whangaparāoa to support local business through the winter months, has been hailed as a success, encouraging Coast residents to Buy Local.

Last August, shoppers were encouraged to spend in any type of local business right along the peninsula from Gulf Harbour to Red Beach and enter a prize draw.

Business Whangaparāoa’s business activator, Sarah Carr, says the campaign attracted 536 entries with a total spend value of just under $40,000. The average amount spent was $71. Customers had used the services of a wide range of businesses from retail to dentists and gas stations to hospitality. 

“This shows the great value businesses get from local customer support, “Carr says. “Business Whangaparāoa felt it was important to make sure the opportunities were open to all business types and sizes.” 

Prizes donated by local businesses were split into six substantial prize packs full of goodies and vouchers – again leading to more local spending.

“Business Whangaparāoa would like to thank all the local businesses who donated prizes, hosted prize entry boxes and encouraged customers to enter the draw,” Carr says. 

Full details about the campaign can be found at businesswhangaparaoa.co.nz