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The shop is under new ownership, with youngster Emma Cunningham taking over from Helen Smith.
Emma’s work experience since leaving Mahurangi College five years ago has included gardening and retail, but she says her first love has always been clothes.
“I’ve been selling clothes online since buying the stock of a shop that closed down,” she says. “Buying a clothes shop of my own seemed like the natural next step.”
Emma plans to give the shop’s interior a re-design and will be catering for a wider range of clientele in future.
“There’ll be a lot more fashion items for young people and I also hope to include a children’s range eventually and possibly a men’s range as well.”
While most of her stock is pre-loved, with lots of vintage shoes and accessories as well, she also stocks new clothes.
“I shop online and at op shops, but I’m pretty fussy about what I buy for the shop.
“I won’t be stocking cheap clothes that you can buy at the mall. I’m going to stick to top brands and clothes that are funky and interesting, whether it’s day or night wear, warm winter jackets, jewellery, handbags or shoes.”
Emma’s policy is to keep items in the shop for only a short time. About 60 per cent of her stock is sold on consignment.
“If it doesn’t sell then I either return it to the owner or, if it is shop stock, I pass it on to the women’s centre.”
