Sweet Disorder

Molly Hansen

After a career in corporate buying and with her children growing, Molly Hansen decided in 2018 it was time for “something different”.

“I don’t know what it is but if I don’t do it now it’s never going to happen,” she recalls thinking.

For a month, she jotted down ideas – some realistic, some not – and it came down to three things: “I love sweets. I love making people laugh. I want something that’s fun.”

At the same time, she was witnessing many mental health struggles around her.

Drawing those elements together birthed Sweet Disorder, a company selling cans and jars of mostly NZ-made candy – Canned Hugs, Dad Joke Enhancers, Grumpy Git Gummies, Hangry Pills and many more – with every sale including a donation to a mental health charity.

“Simple gifts to make someone smile. It creates a bit of happiness, which is really what we want to do.”

Molly, a Brit who had returned to NZ with her Kiwi husband and children in 2010, began with a pop-up store in Ponsonby, before two trade fairs in 2019 landed her a “best small stand” award and around 100 shops signing up. The number has since more than doubled.

Having outgrown space at home, Molly was visiting family on the Coast when she spotted the premises in Silverdale, where Sweet Disorder will open its first retail store on October 28.

In addition to sweets, the shop will stock their own handmade candle range and offer space to other small, quirky NZ brands.

“Our motto is ‘Laughter is the best medicine’. We hope the shop will add a dash of fun to the Coast.”

Business Directory: Sweet Disorder