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AUT lecturer Mike Hutcheson delivered a thought-provoking and entertaining talk on town branding when he spoke at the monthly Warkworth Town Hall Talks event on November 15.
His hour-long presentation ranged across many themes, from the benefits of warm showers on a person’s creativity to the Fibonacci sequence, touching on the periodic table of innovation and the multiple intelligence test along the way.
Mike’s advice to Warkworth was to enhance the inherent natural beauty of the area.
“Be what you are and be genuine, and bring diverse minds together to think deeply about what you like about this place,” he said. “Your brand will be what people say it is, not what you tell them it is. Get someone to write a song about the place or make a movie, but whatever you do, don’t get a slogan!”
Mike said once the town had identified its essence, then it should fight to retain that essence, even if it meant taking to the streets to do so.
About 80 people attended the talk. The talks will resume in March.
