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As a mother of two youngsters, Natalie Pitts knows all about the challenges, as well as the joys, of being a mum.
Her experience with post-natal depression was the catalyst for her maternity activewear business, Go Mama.
Fit and active, with a career in the airforce, Natalie says she didn’t know what had hit her when her first child was born.
“I thought having a newborn would be this amazing experience with an immediate bond, and yet I was struggling,” she says. “I love my son, but I spent the day clock-watching – I fell into a slump.”
She now recognises the signs of post-natal depression and when her next child was on the way, Natalie had a plan to help her cope which included regular exercising.
“Keeping active put me in a better head space, so I enjoyed everything a lot more,” Natalie says.
Lockdowns led to the idea of an online business based at home in Gulf Harbour.
“I was always looking for affordable, comfortable activewear during pregnancy – and nine months later, Go Mama was born,” she says.
She says the key was designing Go Mama garments to look good. Stretchy fabric and hidden zips mean the range, which includes tops, bottoms, swimwear and bras, is practical while pregnant, but can continue to be worn after the child is born. There is also fitness equipment and accessories.
“I want to spread the word about the benefit of exercise on the mental health of new mums,” Natalie says.
Business Directory: Go Mama
