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Pete Vinken of Hatfields Beach is semi-retired, but says he is now working “18 hours a day” on an initiative that he hopes will help Kiwis who want to buy NZ made products.
Buy NZ Made is not a new campaign, with previous logos including a red, white and blue triangle with a Kiwi in it – ‘Buy NZ Made and Keep Your Country Working’ – that came out in 1988 and has had several incarnations since.
However, in the post-Covid economic climate, Pete decided it is time to bring NZ made products and services to the fore once more. His project, called ReigniteNZ, also has a distinctive logo, featuring the koru, which his daughter Renee helped to design.
“Currently, there are a number of assorted logos displayed on NZ produced goods, with the majority lacking tangible visibility on the packaging,” Pete says. “Our vision is to educate all Kiwi consumers of the multiple benefits of buying Kiwi products and services, whenever and wherever possible.”
He says the logo is a work in progress, as the aim is “to produce a generic icon that will suit the labels of the many varied locally produced consumables and service offerings”.
He plans to structure the initiative as a charitable trust and says ReigniteNZ’s low operating overheads and administration efficiencies will mean minimal charges to members to join.
ReigniteNZ was first conceived four days into Covid-19 Level 4 lockdown and is expected to formally launch soon.
Info: www.reignitenz.kiwi
