Exhibitors flock to Fieldays

Fieldays has grown to be the largest agricultural show in the Southern Hemisphere.

If you have been wondering whether Fieldays is shaping up to be a good one, the answer is a resounding “you betcha”, National Fieldays Society chief executive Richard Lindroos says.

With less than a month to go and 100 per cent of available exhibitor sites officially sold out, preparations are charging ahead for what is promising to be four days of innovation, entertainment and connection.

“To have every available exhibitor site sold underscores that the industry sees Fieldays not only as an essential agricultural event but signals strong confidence from the agricultural sector,” Lindross says.

More than 1115 exhibitors will showcase their products and services over 1335 sites. From cutting-edge agri-tech and advanced farm machinery to artisan food and new-to-market vehicles, visitors can expect a wide range of products and services.

While Fieldays runs for four days, planning and preparation take place year-round to bring the event to life.

For organisers, the work begins almost as soon as one event ends, with a continuous cycle of review, planning and coordination already underway for the next.

For exhibitors, Fieldays is also months in the making, with significant planning, logistics and investment required to bring their sites to life.

The four days of Fieldays are the culmination of behind-the-scenes efforts to ensure a seamless and engaging experience for exhibitors and visitors.

Returning as the creative theme, “Your Place,” taps into something every Fieldays regular knows.

“It’s the feeling you get when you arrive at Mystery Creek, grab a coffee, and bump into mates you haven’t seen since last year. As a visitor, it becomes more than an event, it’s a place to reconnect, discover and be part of something uniquely Kiwi.”

Lindross adds that Fieldays isn’t just an event, it’s a national strategic asset that brings together the best of NZ’s primary industries in one place.

“If you want to see what drives New Zealand, Fieldays is where it happens.”

Fieldays will be held at Mystery Creek Events Centre in Hamilton from June 10 to 13. A one-day adult ticket costs $36 and visitors have the option at checkout to make a donation to Rural Support.

Every personalised ticket that comes through the gates is a chance to win a JAC T9 Ute (worth $49,990) and $10,000 of Stoney Creek gear. Visitors can triple their chances of winning during the event by visiting the JAC site and Stoney Creek sites.