More and more businesses are starting to think about how they can reach a broader audience. Audio has become another popular tactic to use to get your message out and to keep your audience engaged. Podcasts have been around for a long time. Businesses, entrepreneurs and companies are using Podcasts to cut through and educate.
It is relatively cheap to set up your own studio, but it’s important to spend time getting a very good directional mic. As sound is the only sense that your audience is using, it is imperative you have clear sound.
Before getting started, check out other podcasters – head to iTunes or Stitcher for a range of shows from ‘how to’s’, to hosted shows. You name it, I guarantee there is a show on it somewhere. Research what’s already available and target your show to your audience.
Podcast shows can be daily, weekly, fortnightly or monthly, but whichever format you choose, make sure you stick to a reliable routine. Your growth will be consistent with your consistency.
Love the podcasting idea but don’t want to produce a show? Then there is always the option of being a guest on someone else show or buying advertising space on their show.