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Held in San Diego, Social Media Marketing World is the best conference to go to if you are a Social Media Marketer. Not only do you learn from the leaders in the industry but there is a great emphasis on networking with your peers.
I was honoured to speak at such a large conference, which hosted over 3000 people from across the globe. My presentation was about how to build an engaged audience with facebook groups. At the same time, I learned a lot – here’s some of the latest, below.
What’s new?
There was a lot of talk about the roll out of Live Video – a real time video where you can interact with those online in Facebook. Personal profiles and business pages now have access to Facebook Live. Live Video doesn’t stop with just Facebook – you also have Periscope and my favourite, Snapchat.
Snapchat was also highly talked about. It’s about telling a story via fast paced images, text or video that last only 24 hours. No longer is it a platform just for the younger generation. Business owners and entrepreneurs are using it to build deeper relationships with their followers. I love the newest update where you can call, livechat, video or send audio files to your followers. Snapchat has become my ‘go to’ platform. If you are looking for a more engaged audience, then I would test it out – don’t wait to see if it is a platform that will stay the course, jump in now and become an early adopter (although it’s been around for a while).
Speaker Brian Solis, a digital analyst, shared how people’s attention spans have decreased. It used to be six minutes but the latest stats show that keeping someone’s attention has reduced to 60 seconds! People are used to everything at a fast rate these days so you have to think about how you design your content.
Start thinking about user experience: how do people consume information? Test and measure everything you do online.
The highlight for me was seeing and meeting Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook and his latest book Ask GaryVee. He is also the owner of Vayner Media in New York. I have followed him since he started Wine Library TV on Youtube many years ago. Gary’s insights about Social Media and business are well worth checking out.
