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Former Matakana Four Square owner Damian Langley has been getting a warm welcome from former customers in his new role as the owner/operator of New World Warkworth.
“It’s good to be back,” he says. “We’ve got friends in the area and I know a lot of the local suppliers, so it does feel a bit like a homecoming.”
After leaving Matakana in 2017, Damian owned and operated a Four Square in the Coromandel township for four years and then a New World in Kawerau for 18 months.
Since taking over the Warkworth store on April 24, he has lost no time in making some subtle changes.
His focus initially has been on the fresh fruit and vegetable section and giving the store some breathing space, so it is easier to shop.
“I’m keen to make sure we have the freshest and best quality produce available, and that it is appealingly displayed. Changes have to be gradual though, so customers don’t feel disorientated.”
As a seven day a week operation, New World employs between 140 and 150 staff and getting to know the team has also been a priority. This has involved working on the floor every day including doing some early shifts in the bakery.
“It means that if needed, I will be able to jump in and help. But it also puts me in front of the customers, which is great and something that I really enjoy doing.”
Damian says while supply issues have improved, there are still gaps because of the January storms and the devastation of crops in the Hawkes Bay.
“If we don’t have it, there is a genuine reason and we will be working hard to get it.”
Damian says the next 12 months will be about improving some of the behind-the-scenes operations. He is introducing electronic ticketing so there are no pricing errors at the checkout and he will be upgrading the back-of-house refrigeration units to more environmentally friendly standards.
“But customers can rest assured that the things New World is recognised for – customer service, inspiration and a wide range of products – won’t change.”
