One Mahurangi – The town is coming alive

As the manager of One Mahurangi Business Association, I’ve often pondered and been queried about the state of Warkworth town, especially concerning the vacancies in our CBD. Such queries are not without merit, as the sight of empty storefronts can indeed cause a stir of concern. Yet, there’s a broader narrative unfolding, one that speaks to resilience, community spirit and the promise of renewal.

Our town, like many others, faces the ebb and flow of commerce, influenced by myriad factors beyond our control. However, what remains within our grasp is the collective resolve to navigate these tides.

The recent developments in Queen Street and Elizabeth Street are testaments to this resilience. The once-vacant shops are now being revitalised, a sign that Warkworth is not just enduring, but thriving.

This resurgence is not by chance, but a reflection of the concerted efforts of landlords, local businesses and the community at large. It’s heartening to see spaces fill up, not just with any tenant but those who align with the ethos of our town, thanks to discerning landlords who prioritise the town’s character over mere occupancy.

Our efforts are further buoyed by the latest Marketview consumer spending reports, which place our area as a “top performer” among Auckland’s BIDs in terms of spending resilience and growth over the last six months. This is no small feat, considering the economic challenges pervading the country. It’s a clear indicator that Warkworth is not just surviving; it’s setting a benchmark for local economic vitality.

The question then arises: how do we sustain this momentum in the face of ongoing economic challenges? The answer lies in our collective actions. Firstly, the notion of reducing advertising as a cost-cutting measure is a short-sighted strategy. Visibility is key in keeping the wheels of commerce turning. Furthermore, the emphasis on supporting local cannot be overstated. There’s an inherent value in patronising local businesses that extends beyond financial transactions; it’s about nurturing a sense of community and mutual support.

As new shops open their doors, I encourage every one of us to extend a warm welcome and to continue championing the “buy local” ethos. It’s through these gestures that we not only enrich our town’s economic landscape but also fortify the communal bonds that make Warkworth not just a place of commerce but a vibrant community.

In unity, there’s strength. Let’s continue to support each other, celebrate each new beginning, and face the challenges ahead together. Warkworth is more than just a town; it’s a testament to what a community can achieve when it stands together. Together, we are indeed stronger.